Category | Opinions

A Virtual Revolution in Kids’ Programming

Posted on 20 August 2008

The Internet is distribution; the content/genre is Interactive cartoons. What’s old is new again. Kids love animation. And while while many of these high-traffic branded and brandable children’s destinations use profitable subscriber-based revenue models, like broadcast they are becoming powerful engines for merchandising and licensing activities …

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Techcrunch: Virtual Worlds Are Going Mainstream

Posted on 30 July 2008

Citing the 3 million registered users that Barbie Girls, Mattel’s new virtual world for girls, has chalked-up in the last 2 months alone, Duncan Riley of industry blog Techcruch says that one thing is very clear: virtual worlds are going mainstream and the user base is dramatically shifting from being predominantly male to majority female…

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